Smarter rates.
Happier guests.
A calmer GM.
Revenue management and digital marketing for independent boutique hotels, so your GM can get back to the guests.
See you at noon.drag to spin
Book a free revenue check-in
Takes 30 seconds. No obligation.
We reply personally, usually within one business day.
Made for hotels like yours.




Your GM didn't sign up to be a pricing analyst.
A GM's best hours belong with guests and the team, not in a spreadsheet. We take pricing, distribution and reporting off their desk so they can spend those hours where they matter most.
Dynamic rates, done right
We study your hotel, your comp set and what moves demand, then build a rate strategy to match. When set right, dynamic pricing allows you to grow market share and RevPAR.
No more OTAs running the show
Left alone, OTA commissions creep up and direct bookings slip. We move revenue back to your own website and booking engine, and keep OTAs as a supporting channel you choose to use.
Reporting that drives decisions
Your PMS already holds the data you need to run the hotel, and most of it goes unread. We turn it into a comprehensive weekly snapshot that shows the what and the why.
Two services, run as one plan.

Revenue Management
We act as your hotel's revenue department: pricing, distribution, forecasting and a weekly meeting with your GM and owners.
Explore revenue management
Digital Marketing
Google Ads, metasearch, direct booking conversion and email, each measured against the bookings it brings in.
Explore digital marketingCurious what it could be worth? Try the calculator
In their words.
What changed for independent hotels once revenue had a dedicated owner.
[Placeholder testimonial 1: a sentence or two from a GM or owner about what changed after working together, ideally with a result.][Result, e.g. +18% RevPAR in year one]
[Placeholder testimonial 2: a sentence or two about what it is like to work together, such as clarity, communication or trust.][Result, e.g. Owners finally trust the forecast]
[Placeholder testimonial 3: a sentence or two about a specific win, such as more direct bookings, lower OTA commission or digital marketing results.][Result, e.g. Direct bookings up from 30% to 48%]
Fair questions (FAQ)
Straight answers about hotel revenue management, digital marketing and what working with Noon Advisory looks like.
What is Noon Advisory?
Noon Advisory is a revenue management and digital marketing consultancy for independent boutique hotels. We act as your hotel's outsourced revenue function: setting rate strategy, managing distribution and channel mix, running Google Ads and metasearch campaigns, and reporting results to your GM and owners every week.
Who do you work with?
Independent boutique hotels, typically from 10 to 70 keys. If your property falls outside that range, get in touch and we can talk it through.
What is hotel revenue management?
Hotel revenue management is the practice of selling the right room to the right guest, at the right price, through the right channel, at the right time. It combines demand forecasting, dynamic pricing, stay restrictions and distribution strategy to grow RevPAR (revenue per available room), rather than chasing occupancy or average daily rate (ADR) on their own.
How do you increase direct bookings and reduce OTA commission?
OTAs typically charge 15 to 25% commission on every booking. We win more of that demand back through brand protection campaigns, metasearch placements, direct-only offers, rate parity management, a faster booking flow and email campaigns to past guests, so more guests book with you directly and commission stays in the hotel.
What results can I expect?
Our clients have averaged a 10 to 25% increase in topline revenue over prior management, with our strongest result reaching 144%. Results depend on your market, seasonality and starting position, which is why every engagement starts with a free revenue check-in that sizes the opportunity for your hotel specifically.
How much does it cost?
Fees depend on your hotel's size and the scope of support, and are agreed after the free revenue check-in so you know exactly what you are paying for and why. You can use our calculator to model the potential return at different monthly budgets.
See you at Noon?
Tell us about your hotel and where revenue could work harder. We'll reply personally, usually within one business day, to set up a meeting.
Revenue management & digital marketing for boutique hotels
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